{"id":6398,"date":"2021-01-04T13:36:45","date_gmt":"2021-01-04T12:36:45","guid":{"rendered":"https:\/\/news.save.ch\/?p=6398"},"modified":"2023-07-22T21:11:04","modified_gmt":"2023-07-22T19:11:04","slug":"bag-kampagne-kostet-fast-12-millionen-dollar","status":null,"type":"post","link":"https:\/\/news.save.ch\/de\/bag-kampagne-kostet-fast-12-millionen-dollar\/","title":{"rendered":"BAG-Kampagne kostet fast 12 Millionen Franken"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6402 size-medium\" src=\"http:\/\/develop.safety-plus.ch\/wp-content\/uploads\/2021\/01\/BAG_Corona.jpeg\" alt=\"Informationskampagne\" width=\"680\" height=\"576\" \/><\/p>\n<p>Kurz vor Weihnachten starteten in der Schweiz die ersten Corona-Impfungen.\u00a0Gleichzeitig <a href=\"https:\/\/news.save.ch\/bund-informiert-ueber-die-covid-19-impfungen\/\" target=\"_blank\" rel=\"noopener\">lancierte<\/a> das BAG eine breit angelegte Informationskampagne auf diversen Kan\u00e4len. Laut einer Meldung der Nachrichtenagentur SDA unter Berufung einer BAG-Aussage gegen\u00fcber dem \u00abSonntagsBlick\u00bb bel\u00e4uft sich das Kampagnenbudget bislang auf 11,7 Millionen Franken.<\/p>\n<p>Der gr\u00f6sste Teil davon entf\u00e4llt mit 3,9 Millionen Franken auf die Online-Werbung. 3,3 Millionen Franken seien in die Print-Werbung geflossen. Der Rest der Kosten verteilte sich je etwa h\u00e4lftig auf die Plakat- und Fernsehwerbung, auf die Radiowerbung entfielen bislang 0,4 Millionen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kurz vor Weihnachten starteten in der Schweiz die ersten Corona-Impfungen.\u00a0Gleichzeitig lancierte das BAG eine breit angelegte Informationskampagne auf diversen Kan\u00e4len. Laut einer Meldung der Nachrichtenagentur SDA unter Berufung einer BAG-Aussage gegen\u00fcber dem \u00abSonntagsBlick\u00bb bel\u00e4uft sich das Kampagnenbudget bislang auf 11,7 Millionen Franken. Der gr\u00f6sste Teil davon entf\u00e4llt mit 3,9 Millionen Franken auf die Online-Werbung. 3,3 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":16407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[3314],"tags":[700,910,5880,5881,5882,5883],"class_list":["post-6398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health-safety","tag-bag","tag-corona","tag-corona-impfungen","tag-informationskampagne","tag-kampagnenbudget","tag-online-werbung"],"acf":[],"hkrextid":null,"publication":null,"issue":null,"workflow":null,"startPage":null,"spitzmarke":null,"_posts_by_tag_page_fields":{"widget_title":"","widget_tags":""},"_at_widget":"1","_yoast_wpseo_primary_category":"","_yoast_wpseo_focuskw_text_input":null,"_yoast_wpseo_opengraph-image":null,"_yoast_wpseo_opengraph-description":null,"_yoast_wpseo_opengraph-title":null,"enclosure":null,"_yoast_wpseo_twitter-title":null,"_yoast_wpseo_twitter-description":null,"_yoast_wpseo_twitter-image":null,"_wp_old_slug":null,"_yoast_wpseo_title":null,"_yoast_wpseo_canonical":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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