Smidex Suisse - an industry-focused format
Next March, Smidex Suisse will celebrate its premiere in Zurich. The organizers of the expo and symposium, Urs Ingold and Hanspeter Hunziker, show why this industry-focused (security) format is needed.
The security industry has been in a process of self-discovery for years as far as the right platform for presenting its service capabilities is concerned. What was once tried and tested became outdated itself due to a lack of adaptation to changing realities. Nevertheless, the Zurich security event was held on to its last breath. New projects, with contents adapted to the spirit of the times, such as ProSec, which DeltaBlue offered together with Protekt Leipzig and Security Amsterdam as a possible alternative, earned recognition, but nothing more. Trust continued to be placed in the supposedly tried and tested, even if this diluted the company's own identity and the formerly popular platform began to flounder as an appendage to larger formats. The first attempt did not come to fruition and the second attempt failed to meet the expectations of many participants. Meanwhile, industry members are at different points, between trade show fatigue and weariness.
Premiere in March 2021
The Smidex Suisse, which will be held from March 16 to 18, 2021. is being held for the first time, has a profile honed on the sins of omission of the past. After numerous one-on-one discussions, the basic needs have emerged: industry-focused and responsive to current influences theme platform, knowledge transfer, USP-based company presentations and networking. All of this at a reasonable cost per contact and as a visitor experience that is capable of inspiring. And to ensure that these requirements can also be met by the organizers, Urs Ingold and Hanspeter Hunziker, who together have over 50 years of experience in the trade fair industry, are responsible for the successful organization of the event. Smidex Suisse responsible.
The trade fair is dead. Long live the Exposyum! But the Exposyum only lives with the support and goodwill of the stakeholders. With a new event it is like with the chicken and the egg. Waiting to see what the others do leads nowhere. Take action now. Make sure that your industry remains visible in the future and help to make the Smidex Suisse to establish itself as a lighthouse.
