"Swissbau City" launched

Swissbau City

Swissbau, Switzerland's leading trade fair for the construction and real estate industry, which will be held in Basel from January 18 to 21, 2022, will be completely redesigned with a new trade fair concept, according to a statement from the trade fair organizers. The focus will be on new marketplaces that, together with Swissbau and Swissbau Innovation Lab, are intended to turn Swissbau 2022 into a "live experience." The "Swissbau City" concept is justified by a need for greater personal exchange, as the pandemic has since increased isolation.

New concept: Swissbau City

Switzerland's leading trade fair has always stood on a stable foundation, say the organizers. Swissbau is now to be presented in three formats: "Trade Fair", "Swissbau Focus" and "Swissbau Lab". In the new "Swissbau City" format, the stage for exhibitors will be redesigned with a new arrangement of aisles featuring thematically arranged "quarters." The center of the hall is also to offer a little more air for "informal togetherness".

In the respective theme halls there is now a central marketplace to exchange practical knowledge among each other. In a Speakers Corner in the marketplaces, exhibitors can present themselves in the context of Innovation Ptiches to show examples and solutions to a wider audience.

From the fall of 2020, additional interaction opportunities will be created on two online community platforms. In this way, Swissbau wants to ensure that it also brings the industries together again between the physical trade fairs.

www.swissbau.ch, www.swissbauinnovationlab.ch

Opening hours of Swissbau 2022

Swissbau will now take place over four days; from Tuesday, January 18 to Friday, January 21, 2022 in Basel. On Thursday, January 20, 2022, the trade fair will be open until 8 pm.

Source: Swissbau