FOPH campaign costs almost 12 million francs
The information campaign of the Federal Office of Public Health (FOPH) in the fight against the Corona pandemic has so far cost 11.7 million Swiss francs.
Shortly before Christmas, the first Corona vaccinations started in Switzerland. At the same time launched the FOPH is launching a broad-based information campaign on various channels. According to a report by the news agency SDA, citing a FOPH statement to "SonntagsBlick," the campaign budget so far amounts to 11.7 million Swiss francs.
Online advertising accounted for the largest share of this, at 3.9 million Swiss francs. CHF 3.3 million had gone into print advertising. The rest of the costs were divided roughly equally between billboard and TV advertising, with radio advertising accounting for 0.4 million so far.
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