Axis and Canon change sales strategy
Axis and Canon are changing responsibility for the sales and marketing strategy for network video products in the largest regional markets worldwide. This was announced by both companies yesterday.
In Europe, the Middle East and Africa (EMEA) and North America, Axis will assume marketing and sales responsibility for Canon's entire network video product portfolio. In EMEA, it will take place from September 1, 2016, and in North America from October 1, 2016, the company writes.
Axis has been part of the Canon Group since 2015. The new structure in sales and marketing strengthens the synergies between Canon and Axis, it says.
In the Japanese market, the Canon network video product portfolio will continue to be sold by Canon. In addition, a partnership with Axis is planned here to sell their product portfolio. This will be in addition to the existing Axis partner network. For the rest of the Asia-Pacific region, a decision is still being made regarding the distribution of Canon's network video product and solution portfolio.
