Digital health solutions at the crossroads
Innovation needs data, but many healthcare companies are still not using data comprehensively, according to a PwC study.
A current PwC study addresses the question of whether the boom in digitized healthcare solutions is already over. At the very least, the authors of the study conclude that the "investment appetite" has been restrained following a pandemic-induced surge in digitization.
More difficult market conditions are also becoming increasingly apparent in the start-up scene. Accordingly, 65 percent of the study companies are increasingly shifting their focus in product development to regulated digital health solutions.
Do not jump to conclusions
51 percent of respondents rank large healthcare providers as the most important partners for marketing new digital health solutions. Established tech companies are in second place with an importance factor of 46 percent. Only in third place, with an awareness of 36 percent, are pharmaceutical companies.
In its study, PwC Switzerland sums up that providers of digital healthcare solutions should define in advance what role they want to play in the ecosystem of the future. Particularly important and decisive is the reliable protection of patient data.
Furthermore, many companies (41 percent) are not yet clear about how comprehensively data can be used as a promising source.
82 percent of respondents also expect health insurance reimbursement for digital solutions to be a key business model.
Source: PwC/Editorial
