BE SMART WORK SAFE - Young people show how it's done
The "BE SMART WORK SAFE" occupational safety awareness campaign for young people enters its 6th round - with new digital channels. The pictures of teenage smartworkers show: Those who think along at work have full fun in their free time. At the same time, the website has been completely new since July: it is more modern, more interactive and has a fresh new look. In this way, the campaign is adapting to the needs of young people.
Dangers lurk everywhere in everyday working life: in the workshop, outside on the construction site and even inside in the office. Recently, various young people have been drawing the attention of their peers to the dangers in different industries and showing them how to protect themselves against them. Leisure time is not neglected either. The BSWS Influencers know why they need to watch their backs at work. Security pay attention. This allows them to fully enjoy their free time. Great pictures are created in the process: For example, of Lena, who knows all about the dangers in the office.
With the new Instagram account, BE SMART WORK SAFE is also using a new online channel after five successful years of campaigning: Young career starters communicate directly with their peers and show how they deal with the topic of occupational safety in everyday life. The new Instagram account complements the Facebook presence of BE SMART WORK SAFE, which is used by more than 12,000 young people to discuss the topic of occupational safety. With the new strategy, the campaign picks up young people even more specifically in their digital worlds and communicates the messages in an authentic way.
Interactive platform - Important information packaged in an entertaining way
The social media presence is complemented by a completely new website. Since mid-July, the website has also had a fresh look. Young people are encouraged to get to grips with the topic of Occupational safety to deal with.
The many important information and tips for more safety at work are prepared in an age-appropriate way. They consist of cool video clips and pictures as well as an exciting quiz. Young people also have the opportunity to help shape the website. Selected posts with the hashtag #besmartworksafe are integrated into the content of the page. The design has also been completely redesigned - giving the appealing site a fresh and trendy look.
BE SMART WORK SAFE
Around two-thirds of young people in Switzerland opt for basic vocational training. In the process, the young people entering the workforce suffer considerably more Accidents than experienced employees. The BE SMART WORK SAFE awareness campaign has therefore been working for five years to raise young people's awareness of occupational safety.
instagram.com/bsws_ch
facebook.com/besmart.worksafe
www.bs-ws.ch
Text: Federal Coordination Commission for Occupational Safety EKAS
